It reminds me of the flash mobs that just ‘stop’ in public places.  What do you think of the puffer vests?

DKNY have also updated their facebook page with expanded features such as behind-the-scenes videos from DKNY fashion shows, events, and campaigns; as well as allowing their fans to upload their own images.

I was a fan of DKNY’s Spring/Summer 2010 ad campaign!

Love
Sassi
Your Pop Culture Gossip Girl

At the heart of Pure is transparent jasmine, freesia and lush orchid, harmonised with a dew-drop petal accord, Lotus flower and Bulgarian Rose. This floral infusion is then cradled by the warmth of white amber, creamy sandalwood and a drop of vanilla in water.

The latter is Pure’s signature note, used not only for its soft feminity but for the authentic good will it lends to the scent. The drop of vanilla in water in each fragrance is sourced from vanilla bean farmers in Uganda, the majority of whom are women. pureDKNY is partnering with CARE, a leading humanitarian organisation fighting global poverty, to help these women who are playing an integral role in the creation of the fragrance. It will help make a little difference in the world one drop at a time.

This sentiment is reflected in the design of the raindrop-like design of the bottle – all curves and no edges. The glass is 100% recyclable. The carton is printed with lower VOC inks and made from Certified Forest paper.

This is why pureDKNY is more than a fragrance. It’s a state of mind, a way of being and a way to make a small difference. It’s as pure and simple as that.

PureDKNY launches nationally on the 22nd of February 2010. Prices start at $80.

For more information visit their new website, I recommend it, it’s not only really relaxing but you can grow a ‘plant’ and enter to win your own bottle of PURE (www.puredknyfragrances.com/au/) … and you can customise your plant to make it any colour you want, of course I had to have a PINK one!

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Sassi
Your Pop Culture Gossip Girl

Based on the candy-apple-at-the-fair theme, the collection called Delicious Candy Apples further expands the Delicious portfolio with Sweet Caramel, Ripe Raspberry and Juicy Berry.

Sweet Caramel is a sweet fruity-floral with notes of apple, pear, marshmallow, jasmine blossoms, soft velvety violets, lilies, green leaves, a whipped accord of creamy caramel and vanilla.

Juicy Berry features notes of crisp, fresh currants, sensual lychee, delicious pears, juicy blackberries, fruity nectar, velvety rose petals, delicious, delicate apple blossoms, creamy sandalwood and blond woods.

[Source]

Don’t they just look absolutely delicious?  I don’t know which one I like the best.

Love,
Sassi
Your Pop Culture Gossip Girl

The Delicious Art Series is a series of limited editions, and everything from the campaign to the packaging was inspired by various artistic movements.

The first edition will be released this month and takes its inspiration from pop art and the work of Liechestein. The fragrance retains the brand’s essence, with dominant notes of magnolia, violet and white amber.

Award-winning New York illustrator, Brad Hamann, created the animated advertisement and comic strip which both feature on the DKNY website.

The pop-art edition comes in a body lotion as well as a fragrance, with scented stickers and a gift with purchase tote feature as part of the campaign.   

I just love it, so fresh and appealing to purchase – I will find out if it’s going to be hitting our shelves as well … can’t wait to see if they bring out more limited editions like this.

Update:  Yes I have confirmed the range will be on Aussie counters from 14th September at Myer, David Jones and The Perfume Connection.  RRP’s: 100ml EDP (RRP: $135), 50ml EDP (RRP: $105) and a 150ml Body Lotion (RRP: $86) … excitement   We will also receive this free tote with the purchase of any 50ml or 100ml fragrance from the DKNY collection.

[Source]

Love,
Sassi
Your Pop Culture Gossip Girl

So I decided to reminisce and of course I want to have the whole set for my walk-in dresser.  How pretty they would look lined up in a row?

And how divinely decadent does this limited edition Golden Apple look?  It features a 100ml polished gold apple filled with the classic DKNY Be Delicious scent, partnered with three rollerballs of Delicious Apple-Essences for you to mix and match. Singular notes taken straight from Be Delicious can be worn on their own or used to create your own apple cocktail. Juicy Apple, Sweet Floral and Sex-A-Peel. (DKNY)

I’ve always been a fan of the DKNY advertising campaign around their Be Delicious range.  Here are some images from their previous campaigns that you can absolutely drool over, so fresh and appealing for every sense.  If only we could scratch and sniff our PC screens and I would truly be in heaven then!

Love,
Sassi
Your Pop Culture Gossip Girl